5 Tips Every Social Media Manager Should Follow
Posted on March 8, 2013 by Blogger
Social media is an effective tool that can give you recognition in the international media and can attract international audience from around the world. The content is nothing until or unless we do social media sharing as it is more effective than SEO. Google and other search engines have recognized the importance of social sharing. The social media manager’s role is as much important as having the social media community.
Indeed the role of a Social Media Manger is very vital because content marketing has a lot more to do with social media marketing. Together, social media marketing and content marketing form an integral part of Internet Marketing and are hence interrelated but the role of both is different.
Before moving further, the roles and benefits of having a social media manager must be known. Well, having a social media manager means that your company daily interacts with a number of people, regardless of what are their propositions and what are their interests, but they appreciate your product or services in the manner they are presented to them.
Benefits of having a Community Manager
The social media team can generate more inbound leads as compared to your marketing people. Certainly this is the real magic of hiring social media managers. Social Media managers can engage effectively with the online community on different social media websites and community forums such as Twitter, Facebook, Google+, LinkedIn and Pinterest etc. This trick certainly helps in generating more potential leads.
The community manager can increase 30% traffic to your website every month. The conversion rate of B2B client is not more than 10% but you can generate leads through social media that can exceed more than 30%. The social media manager can play a key role in leading your marketing campaign.
Is Social Media Manager hiring indispensable for all businesses?
The global marketing trends are inclined to hire a social media manager because they know how to introduce your brand through social media marketing. They know how to use social media tools effectively to generate more leads. They know how to get the target audience and how to get the visitors to your website that can enhance the conversion rate.
It’s a fact that online media marketing has just boosted up the online sales. All you need is a marketing plan and quality content.
It depends on the social media manager to develop a community in the long run.
Where does the Community Manager role fit?
A community manager’s role cannot be ignored. A community manager works for:
- Improving proficiency to generate more leads
- Implementing the marketing plan in such a way that it leads to continuous improvement methodology.
- Generating the leads is the final output of the entire social media marketing campaign.
- Must keep an eye on website traffic and social media engagement
He should have the capability to snoop, generate, engage, transmute and nurture the marketing contents.
This is the path that Social Media Managers should always follow to make their marketing plan successful. This is a process of continuous improvement where approaches are constantly measured and amended.
Our community management team delivers the ‘Engage’ stage of this model — telling people what we’re doing and bringing them to our website.
The roles of Social Media Managers
1) Managing and setting up company profiles:
The most important task of community manager is to manage and update company profiles on different social media platforms like Facebook, Google+ etc. He can manage the contents in such a way that it looks viral and presents the company in a professional manner.
2) Listen to the sounds in the air:
The Social Media manager must perceive the undercurrents in terms of comments and reviews. He should identify the groups that the target audience is joining on social networks like LinkedIn etc. Have a sound analysis from different aspects like the behavior and interest of the audience. He must have the answers of the following questions:
- What is your target audience?
- What are they looking for?
- Who are your competitors?
- What is the right time to tweet?
- How would the audience take your tweet and update?
- Understanding the audience behavior
- How many people know about your brand?
- What are the most influential authorities with whom you can have long term relationship?
3) Building Links:
Another major responsibility of social media manager is to expand the network. The online presence is more important and it can be expanded by joining various forums and group discussions.
The best way to maintain your online presence is to craft your status updates, posts and tweets etc. Daily status updates and tweets help to increase your fan following.
4) Sharing Content:
The Social Media Manager’s prime responsibility is the promotion of your content in a more vigilant way. Plunging into forum discussion or open a discussion will help you to find the target audience and get the potential clients.
Another approach that can help in targeting your audience is blogger outreach. It can help you to develop online relationship in your specific niche.
5) Join the Discussions:
This includes commenting on different online questions that can give your brand a recognition. Community managers should be able to maintain their individual and clients’ exposure as well. While doing blogger outreach communication should be done professionally because they are looking forward to develop online business relationship as they already have their online recognition and separate entity. Their responsibilities only include maintaining their online presence and reputation by expanding the networks.
Don’ts for Social Media Managers
The social media manger is only responsible for promotion, content sharing and to augment the online exposure of your brand. The following job roles do not fall in the job responsibilities of Social Media Managers.
- Developing Marketing Strategy
- Email Marketing
- Content Creation
These tasks are excluded from SMM job’s responsibility but we can observe that these tasks are too often assigned to Community Managers.
Does social media engagement really worth?
Yes, it is, if it is done more professionally and consistently then you can get more leads and can be more influential online. The benefits of social media engagement are crystal clear but it requires a professional attitude. The social media mangers have to devise the processes to get better results in terms of getting more potential leads.
This could be achieved if social media mangers are provided with the contents that are remarkable from marketing perspective, it’s a very challenging task to maintain your online presence and your brand credibility but all the secrets that can help you to achieve sublimity in your endeavor have been shared. What do you think? If you have any idea(s) then feel free to share with us.